Behavioral Economics·2026·Peer-Reviewed Article

Behavioral Economics and Modern Marketing: How Psychological Triggers Shape Consumer Decision-Making

Author
Anika Bandaru
High School
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Reviewed by PhD candidates, postdoctoral researchers, faculty and researchers affiliated with leading research universities

Abstract

An analysis of how behavioral economics frameworks inform modern marketing strategy, with a focus on the psychological triggers and cognitive biases that shape consumer decision-making.

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