Digital Object Identifier Record

Behavioral Economics and Modern Marketing: How Psychological Triggers Shape Consumer Decision-Making

Behavioral Economics·2026·Peer-Reviewed Article·Open Access

Author

Anika Bandaru

DOI

10.5281/zenodo.20532678

Article Page

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Abstract

An analysis of how behavioral economics frameworks inform modern marketing strategy, with a focus on the psychological triggers and cognitive biases that shape consumer decision-making.